The Naming of Blogs (with apologies to TS Eliot)

The Naming of Blogs is a difficult matter.

It isn’t just one of your video games;

You may think at first I’m as mad as a hatter

When I tell you, a blog must have TWO WORTHY NAMES.

For some, there’s the name that the blogosphere hits daily,

Such as livejournal, blogger, typepad or wordpress,

Such as friendster or myspace, or blogspot so gaily

All of them sensible everyday names.

There are fancier names if you think they sound sweeter,

Some for the gentlemen, some for the dames:

Such as read roger, fairrosa, nina’s newbery –

But all of them sensible everyday names.

But I tell you, a blog needs a name that is particular,

A name that’s peculiar, and more dignified.

Else how can it keep all its links copacetic,

As well as handle the comments and cherish the tags?

Of names of this kind, I can give you a blogroll,

Such as fusenumber8, Brooklyn Arden, or bookslut

Such as Big A little a, or else Oz and Ends –

Names that never belong to more than one blog.

But above and beyond there’s still one name left over,

And that is the name that you never will guess;

The name that no Internet search can discover -

But THE BLOG KNOWS ITSELF, and will never confess.

When you notice a blog in profound meditation,

The reason, I tell you, is always the same:

Its code is engaged in a rapt contemplation

Of the thought, of the thought, of the thought of its name:

Its ineffable effable

Effanineffable

Deep and inscrutable singular Name.