Blurbs, those glowing quotes from familiar names on the back of books. As a reader, do you pay attention to them? As a writer, do you feel put on the spot when asked to do one? Or, worse, feel awkward in asking someone to do one for you? While they are standard in all parts of publishing these days, some practitioners stand out more than others, One being the so-called “blurb whore” Gary Shteyngart who is featured in the following very entertaining short documentary by Ed Champion.” (via Gwenda Bond)
Seeing this reminded me of Shteyngart’s hilarious book trailer for Super Sad Love Story in which nothing is sacred including blurbs, trailers, writers, readers, teaching, book party etiquette, werebears, and James Franco.