When online shopping offers choice, convenience and competitive prices, why would anyone go to an actual shop? To try on clothes, perhaps. To sit on sofas or lie on beds. But if you’re after music, film or books, you’re more likely to go straight to the internet. In the digital age, bricks-and-mortar shops have to work much harder to attract our attention, let alone custom. Brands rip out and refit their stores every few years: interior design is, clearly, already crucial to their fortunes. But could design go further, and lure us away from our tablets and back onto the high street?
Curious to explore this territory, we asked four leading architecture and design practices to create a shop. Specifically, in the age of Amazon and e-books, a bookshop to save bookshops.
Four British architect and design firms were invited to reinvent the brick and mortar bookstore. Read about their results here.