Corporate Storytelling

Andrew Linderman tries to teach people how to find that balance. A story coach, he works with companies including American Express, PBS and Random House, charging $1,800 to $3,500 for workshops and $500 to $5,000 for one-on-one training (less for nonprofits and start-ups). For $40, you can also take one of his two-hour classes,Storytelling for Entrepreneurs.

“The specifics of storytelling are relatively easy to articulate,” he said. “It’s the nuances that make a story distinct.”

Ah, Random House — the irony!  From “Storytelling Your Way to a Better Job or a Stronger Start-up.

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