Andrew Linderman tries to teach people how to find that balance. A story coach, he works with companies including American Express, PBS and Random House, charging $1,800 to $3,500 for workshops and $500 to $5,000 for one-on-one training (less for nonprofits and start-ups). For $40, you can also take one of his two-hour classes,Storytelling for Entrepreneurs.
“The specifics of storytelling are relatively easy to articulate,” he said. “It’s the nuances that make a story distinct.”
Ah, Random House — the irony! From “Storytelling Your Way to a Better Job or a Stronger Start-up.“
